Get ready for more horrible content than ever.
The vast majority of Demand Gen marketers now use content marketing as part of a strategic marketing approach, although less than half have a documented content-marketing strategy and most admit they can’t track the return on their investment.
Accounting for an average of 28% of their total marketing budgets, content marketers, without a strategy or a way to measure success, are poised to create even more horrible content than ever before.
Demand Gen marketers must be able to deliver content that will provide measurable engagement from their audience, activate top prospects, qualify sales leads, and convert them to customers.
Now is the time to measure all channels. Download our eBook and find out how.