Are you content with your content marketing?
The vast majority of Demand Gen marketers now use content marketing as part of a strategic marketing approach, although less than half have a documented content-marketing strategy and most admit they can’t track the return on their investment.
Accounting for an average of 28% of their total marketing budgets, content marketers, without a strategy or a way to measure success, are poised to create more unmeasurable content than ever before.
Demand Gen marketers must be able to deliver revenue-first content marketing that will activate top prospects, qualify sales leads, and link content marketing directly to the bottom line.
Now is the time to measure all offline and online channels across the customer journey. Download our eBook and find out how.